Every problem I've worked on, with the full thinking shown — how I framed it, structured it, analysed it and the call I'd make.
Market entry assessment: sizing the modern-trade opportunity, channel economics and a phased rollout plan.
Repositioning without alienating the core: segmentation, a new value proposition and a launch calendar.
Valuation built from cohort retention and unit economics, cross-checked against public comparables.
Mapping the order-to-door process, finding the bottlenecks and redesigning dark-store coverage.
Willingness-to-pay research turned into tiered plans and a break-even view by city.
Comparing ownership options on NPV, balance-sheet impact and sensitivity to fuel and rates.
New cases are added as I solve them. Curious how I approach each one? See the approach →
I'm open to internships and case collaborations.