Every messy problem has a current. I follow it to the solution.
A working casebook of strategy, marketing, finance and operations problems I've structured, analysed and solved — with the thinking shown, not just the answer.
Same course, every problem.
Every case here follows the same four moves, so you can see how I think as well as what I concluded. How I work, in detail →
Frame
Pin down the real question, the decision-maker and what “good” looks like before touching data.
Structure
Break it into a MECE issue tree and form hypotheses worth testing.
Analyse
Size, model and stress-test — only the numbers that move the decision.
Recommend
Lead with the answer, back it with evidence, and name the risks and next steps.
Featured cases
Curious about why things work — and stubborn about making them work better.
[Two or three sentences: where you're from professionally, what pulled you into the MBA, and the kind of problems you want to spend your career on.] More about me →
Issue trees ~ MECE structuring ~ Market sizing ~ Porter’s Five Forces ~ Unit economics ~ DCF & comparables ~ Pricing research ~ Excel modelling ~ [SQL / Python] ~ [Tableau / Power BI]
Got a problem worth untangling?Let's talk →
I'm open to internships and case collaborations.